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Boffin & Fundi
UI/UX, Web Design, Graphic design, Art Direction, Brand Identity
Boffin & Fundi helps private and public enterprises formulate and deliver effective solutions to challenges across the service delivery value chain.
Over the past 26 years they’ve built a reputation for providing best-in-class solutions, spanning debt collection and information technology. They provide turnkey engineering solutions for the design, construction and refurbishment of bulk infrastructures including reservoirs, waste water treatment plants, roads, storm water drains and much more.
Objective
Website Overhaul & Brand Refresh
Boffin & Fundi underwent a bold brand identity update in 2018. The addition of vibrant bursts of yellow to their classic blue color palette created a fresh and modern look that perfectly represented the company’s innovative approach. After the success of their two Aquaduct Water Leak Expos, where the updated palette was showcased, I was tasked with creating new collateral that would further emphasise their updated focused offering and commitment to excellence. In 2022, Boffin & Fundi knew it was time to bring their web identity in line with all that’s been created throughout the past few years. The objective was clear – to develop a sleek and professional website that would showcase their state-of-the-art technological solutions and establish them as a leader in their industry.
Brochures
View Boffin & Fundi's Debt Collection and Engineering brochures here
Campaign Brochure
Elephant in The Room Campaign Brochure
A debt collection campaign brochure aimed at the major banks of South Africa
This campaign addressed a key debt collection challenge faced by banks in South Africa. The brochure aimed to present Boffin & Fundi’s specialized services in this sector, and as a result, they received recognition from major banks in South Africa. A 200mm x 200mm brochure was designed and delivered with a branded box containing a professional gift. The gift was well received by VIPs at all major banks. Upon opening the box and removing “the elephant in the room,” recipients found the brochure underneath, providing an effective solution to an important issue.
Aquaduct Expo
The Boffin & Fundi Aquaduct Expo was showcased at 2 major water conventions around Cape Town. The Water Loss Conference hosted at the Century City Convention Centre and the WISA (Water Institute of South Africa) Conference held at the Cape Town Convention Centre in 2018. Companies got to show off their various tech innovations and solutions to help in the betterment of water usage, on a small and large scale. Having cut their teeth in helping South African Municipalities to improve their outlook Boffin & Fundi launched their new tech to optimize water leak detection in water pipes underground using acoustic signals. These areas include densely populated areas, towns and cities, and even a town or city with no blueprints detailing the layout of water pipes.
Working very closely with the brilliant people at Hott3D, we were able to create a virtual side walk scene which was a stand-out at both conventions. Bringing the problem and solution to people in a detailed environment that further elevates Boffin & Fundi as a national leader in innovation and solutions for municipalities across South Africa.
More About Aquaduct
AQUADUCT™ employs Cloud-based water leaks-monitoring software and hardware to analyse acoustic signals from fixed sensors on a daily basis. These signals trace and pinpoint small to large leaks while preventing pipe bursts. The system informs you in real time with certainty when a leak is starting to develop, giving you its exact position long before the damage is caused. The Kingpin AQUADUCT™ detection system is based on correlating sensors that integrate 3G cellular communication, GPS synchronization and cloud-based automatic signal processing.
Kingpin AQUADUCT™ automates the process and makes you less dependent on human expertise and less subject to human error.
Click here to learn more about the Aquaduct Leak Detection System.
The Brief
After the huge success of the previous expo stand (winning best expo stand in its category - 18m2 x 24m2) designed by All Brand No Flakes, our design team were tasked to replicate the success of the previous expo. Our brief was pretty open, enabling a wide variety of possibilities. However, as with many design projects, budget played a big role, and this time we had to be pennywise in our approach. Within our budget, 2 versions of the expo stand had to be created. The Water Loss stand was to be designed to a square format at 3m x 3m. The bigger stand at the WISA Conference was scaled to a rectangular shape at 6m x 3m.
Our Creative Director suggested we show a city environment in some way, which would create a clear scenario depicting how Aquaduct would be put to work. The main focus of this stand was to display and educate those about the problem at hand and how this new tech will be the solution.
Click here to view Boffin & Fundi's award winning expo stand designed by All Brand No Flakes.
Solution
I proposed that we create a virtual sidewalk which would act as a tour of the leak detection process. The stand would aid in the explanation of Aquaduct, giving on-lookers and potential clients a virtual understanding of how the tech works. The stand depicted a method of correlation in which sensors are dropped into the pipelines via the fire hydrants on the streets. The burst pipe is then pin-pointed by acoustic signals between the 2 sensors allowing municipalities to be highly efficient in dealing with burst pipes and water leaks.
Initial Renders
I mocked up the 2 expo stands to get an initial idea of how it would look. Designer Jacqui Morris was in charge of creating the wall graphics, implementing the Aquaduct branding on a lovely perspective shot of a paved area in the Johannesburg CBD. I was able to source some stock images of paving and cement blocks to create the pavement and asphalt for the road. I photoshopped a hole in the road, exposing a burst pipe. The road markings, including the fire hydrants, were photographed using a cellphone camera and photoshopped onto the asphalt.
With our concept in place, and a good mock up to refer to, we sent our ideas to the good people at Hott3D. Being massive players in the installation space, Hott3D provided great value to this project. With the wisdom and experience of their designers and planners, they were able to mock up and render what they were able to create with the given budget and mock ups supplied.
Hott3D Final Renders
After looking at our initial mock ups, Hott3D were able to advise us on a few necessary tweaks and additions needed that would aid in presentation and logistics, and how these ideas would fit into the the concept. A cabinet was needed to hold all marketing collateral being used for the expo. Hott3D suggested we add an electrical box on the pavement which would act as a cabinet and a surface to place marketing brochures. Additional seating was added to the 6m x 3m stand to allow viewers to sit down and watch the promotional video created specifically for the WISA event. They also suggested we add some greenery to the stands with the use of potted plants which would lighten up the experience given that the space would be quite concrete. Little props were added to neatly finish off the design such as the construction barriers at the ends of the sidewalk, the road cone situated in front of the hole, the “street lights” which protrude over the top of the expo to illuminate the space and the Aquaduct street sign used on the 6m x 3m WISA expo.
Hott3D were able to print the artwork I created for the floor and applied it using adhesive vinyl. The artwork consisted of a super high-res tarmac texture, accompanied by the relative road markings and a photoshopped 3D hole in the ground, exposing a cracked water pipe. The road markings and fire hydrant covers were all shot using a cellphone camera by Rupert Pluck and myself. The end result was fascinating as the image quality was preserved to a high degree.
All credit to Hott3D for the final renders shown above.