Previous Swirl
RoseRyan
Graphic design, Art Direction, Brand Identity
Award-winning RoseRyan is an accounting firm situated in the rapid pace and unique business environment that is Silicon Valley, working with clients across many industries and locations around the world.Their decades of experience in the technology and life sciences sectors has given them a foundation to support companies in other industries such as agriculture, manufacturing, professional services, healthcare and retail.
Objective
Crafting an exciting, vibrant brand identity.
RoseRyan underwent a significant brand refresh with the objective of enhancing the brand’s reputation by establishing a look and feel that corresponds with their promise of “Guiding You To Greatness,” with inspiration drawn from National Geographic. RoseRyan operates in Silicon Valley and has already collaborated with noteworthy clients; therefore, a persona that matches this status was necessary. The brand refresh entailed revamping the website, designing new assets, creating icons, imagery, and rewriting all brand collateral content including dozens of PDFs, White Papers and Case Studies. This was a considerable undertaking that I am proud to have been a part of.
Solution
With National Geographic as a reference, RoseRyan's revamped appearance was swiftly established. Exceptional landscapes that correspond to the subject matter and align with the brand's language and mission serve as the foundation of the brand. A font update was completed to enhance and modernize the dated appearance on all brand collateral, including web design.
Digital Case Studies
Zoom Backgrounds
Extended Logos
Iconography
