Flatdog Bodyguard

Graphic design, Art Direction

The Flatdog Bodyguard SPF 50 sunscreen product range was developed locally (in South Africa), to meet the needs of all environmentally aware “SUN LOVERS”.

It is 100% natural, SPF 50, water resistant, bio-degradable, eye-vegan-and baby-friendly. Its zinc-and mineral-based formulation is kind to sensitive skin and has been further formulated to protect coral reefs and the marine environment. It does not contain coral killing or endocrine disruptor UV blockers, which will become increasingly important as we all work towards addressing climate change risks.

Objective

Flatdog Brand Identity & Packaging Design

After having tested the product through experimental marketing in the Western Cape region since November 2021, and receiving positive reviews with large sporting communities such as paddling, open water swimming, lifesaving, surfing, running, hiking, emergency users NSRI, yachting, cycling, climbing, tri-athletes, golfers, water-polo players, to name a few. The Flatdog brand was born.

I embarked on creating the new brand identity, and soon thereafter, the packaging design for their Flatdog Bodyguard range which included 3 variants.